Musings in Four Dimensions
Musings in Four Dimensions
Adventure in a city I've always wanted to see… Which happened to contain the most cantankerous customer I've ever interacted with.
Working on the design and experience for a self- care app for a global Tel-Co, Vodafone, I traveled out to Istanbul to the Vodafone Turkey offices with members of MobileAware. We arrived and met with technical and exec teams to work out UX solutions based on their requirements, within the confines of the mobile product being build and launched by MobileAware. During the duration of the project, while in Istanbul and back in Boston, the points below are the key tasks I performed:
o Whiteboarding/wireframing ideation with the customer, on-site at Vodafone’s offices in Istanbul.
o Communicating the functionality and overall intended experience of MobileAware’s product to the technical team at Vodafone, while being sensitive to the technical objectives (and business constraints) that Vodafone’s team communicated to MobileAware.
o Continued the line of communication through the design (and development) phase of the project with Vodafone’s team – answering any questions and clearing up any hesitation or doubt that the Vodafone team may have.
Overall, the customer was challenging - both in terms of the cultural differences while communicating, and with their approach to handling the project. In spite of these challenges, my self and the rest of the design team worked with the customer to communicate an effective user experience to their subscribers - while adhering to Vodafone's design guidelines in order to keep their branding "voice" out on the market.