Musings in Four Dimensions
Musings in Four Dimensions
While freelance/contracting at Create+Conquer, a web and branding agency in downtown Boston, we were approached by a venture-funded mobile startup named “Event Click”. They came to us (the Create+Conquer team) with a loose concept for their mobile app product, needing to be somewhat realized in an interactive wireframe.
We met with the “Event Click” team, holding two to three UX workshop sessions, to learn more about the app concept - who is it’s intended audience, how will it be used, how will it be monetized, are it’s indended users all on the same level of importance, or are there some that are more important that others.
Through these learnings in the workshops we held with Event Click, I was able to assemble a clickable wireframe prototype for the client. This prototype went through some of the proposed basic actions of two users: an event attendee, and an event promoter. One of the driving concepts of the app is that a user can start as one (attendee or promoter), and become the other - should they choose to - without leaving the app itself. This would set it apart from other apps like Ticketmaster, Livenation, and the like, in that you (the user) would not have to leave the app’s ecosystem of functionality to be either user type.
The promoter dashboard is designed to show overall event earnings analytics, events that the promoter is promoting, and other functionality (shown in the bottom navigation).
While using the app as a Promoter, the user is able to view and access various “unpromoted” events near them. If they’re interested in promoting an event, the user is able to select “Promote Event” should they wish.
Following the “Event Detail” screen for a Promoter, the user is able to access high-level details on the event they’re interested in promoting; which includes total price, number of ticket for the event, and possible earnings for the promoter. If this information looks good to the potential promoter, they can promote the event from here.
The attendee dashboard looks similar to the promoter dashboard (which is intentional in the design to lessen a UX dissonance between the functionality for the users), with the exceptions of how the information for events is displayed, and how the UI organizes event information.
There is a social network element to the attendee segment of the app concept. This allows the user to see events going on around them based on who in their social network is attending.
Much like the Event Detail UI for the promoter, much of the same information is displayed - the exceptions to this would be how the text information is presented (tailored for an attendee), and the call to action (the button now reads “Purchase Ticket”, rather than “Promote Event”).
An example of a possible Push Notification from the app, when the user is in proximity to a venue where an event is coming up. Tapping on this notification would launch the application (in whatever user segment that user is in) into the detail for the upcoming event at that venue.
Much like the “Proximity to Venue” notification, the “Activate Ticket” notification triggers when an upcoming event is getting within a designated timeframe of happening. An example of this would be 30 minutes prior to a concert, a user would get this notification, and by tapping on it, they would be able to instantly activate their ticket for the concert.