Cause and Effect
The Causemo project, while working with Create and Conquer (a digital agency based in downtown Boston, MA), proved to be interesting - both creatively and conceptually. The concept of what Causemo is, as an organization, is interesting in that Causemo helps to aggregate cause donors, as well as direct the money to the causes. This concept needed to be communicated in the messaging and experience of their website. Their website was a completely separate challenge in that it didn't exist prior to Causemo sitting with the Create and Conquer team (the co-founder and CEO/CTO, other co-founder and CMO/Head of design, and myself as the UX/IA lead), which meant we had a blank slate to work with. This can be liberating and daunting, creatively, all at once. But we set out, none the less, on the task of building a website, experience, and voice for Causemo.
Working with Causemo, the Create and Conquer team held two sessions for discovery, information gathering, creative exploration, and experience presentation. We used these sessions - guided by the materials we prepared and gave the Causemo team ahead of time - to gain insight into the audiences that Causemo wanted to speak to online, as well as walk them through the preliminary wireframes of their soon-to-be website (so they could get an idea of the look and feel of the finished site). We (the Create and Conquer team) utilized user-persona worksheets, technical specifications (gathered by C+C during our workshops with Causemo), and any sales materials that Causemo provided, to craft a solution for them. In the gallery below are examples of the persona worksheet (single page example), the UX/IA workshop agenda, and other materials that led up to the finished website.
After these exercises, designing the website for Casuemo, and getting them "off of the ground" - digitally - Causemo has a successful and engaging website that has been online and thriving since July of 2015.